Interactive challenges
When doing business, we continually find ourselves on the horns of dilemmas. Whether it is how to ensure equal access to health or how to approach stem cell research, we do not claim to have all the right answers. Over the years, our systematic stakeholder engagement approach has helped us address the difficult issues we face as a pharmaceutical company.
We are pleased to present three interactive challenges, which represent the topics: business ethics, climate change and economics & health. We encourage you to face the challenges and try the games in practice.
The Business Ethics Challenge
Doing business globally entails many challenges, not least when working in diverse cultures where appropriate business conduct can vary greatly. The pressures of a competitive business environment make it difficult, but even more important, to make the right choices in the market place.
How would you deal with business ethics issues in a day-to-day business situation? Take the business ethics challenge and find out how you ensure a balance between sales targets and company reputation.
Start playing.
The EnviroMan (climate change)
In January 2006, Novo Nordisk converted concerns about climate change into concrete actions by signing an agreement with WWF, World Wide Fund for Nature, to become a member of the Climate Savers programme. Under this agreement, Novo Nordisk has committed to the ambitious target of reducing its CO2 emissions by 10% by 2014 compared to 2004 levels.
Addressing climate change requires companies to undertake a range of measures from energy efficiency to fuel switching. Identifying cost-effective options is not always easy. How do you strike the right balance between economy and environment? In this easy-to-play game we challenge you to find the right balance between fossil fuels and renewable energy.
Start playing.
The Convincer (economics & health)
Current projections show that more than 333 million people will be living with diabetes by 2025. If nothing is done to slow the pandemic, we will all pay the price. Diabetes costs national economies billions in lost productivity and strains even the best healthcare systems. And people with diabetes pay an even higher price because it strikes their ability to live a full and productive life - and thereby influences their quality of life.
But this is not inevitable. One way to address this challenge is to ensure proper investment in diabetes treatment and prevention. Can you convince the Minister of Health to invest in the proper diabetes initiatives? If you do, you will not only succeed in bringing down healthcare budgets, but also ensure improved quality of life for people with diabetes.
Start playing.
Disclaimer
Any information presented in the interactive challenges (characters, situations, claims and arguments) are fictional and may not be accurate.


